Peer-Reviewed Journal Articles 

Note. # denotes undergraduate, graduate, or post-doctoral co-authors Nan mentored at time research was conducted. Full-texts for some of the papers are available on ResearchGate.

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  1. #Iles, I., Nan, X., #Ma, Z., Butler, J., Feldman, R., & Wang. M. (in press). Self-affirmation does not change smokers’ explicit or implicit attitudes toward smoking following exposure to graphic cigarette warning labels. Communication Research Reports.

  2. Nan, X., #Iles, L., & #Ma, Z. (in press). Impact of self-affirmation on responses to health warning messages: Does consideration of future consequences matter? Health Communication.

  3. Ma, Z., Nan, X., Iles, I., Butler, J., Feldman, R., & Wang, M. (in press). Effects of self-affirmation on responses toward graphic cigarette warning labels: Testing the mediating role of perceived susceptibility and self-efficacy. Health Education.

  4. Nan, X., #Kim, J., Verrill, L., & #Daily, K. (in press). Influence of risk severity and intentionality on perceptions of food contamination risks among pregnant women: An experimental investigation. Journal of Health Communication.

  5. Lama, Y., Quinn, S., Nan, X., & Cruz-Cano, R. (in press). Social media use and Human papillomavirus awareness and knowledge among adults with children in the household: Examining the role of race, ethnicity, and gender. Human Vaccines & Immunotherapeutics.

  6. Guidry, J. P. D., Vraga, E., Ming, H., #Qin, Y., Occa, A., Nan, X., Carlyle, K. E., & Fuemmeler, B. F. (in press). HPV vaccine searches on Pinterest: Before and after Pinterest’s actions to moderate content. American Journal of Public Health.

  7. #Yang, B., & Nan, X. (in press). Self-affirmation moderates self-congruency effect in health messaging. Health Communication.

  8. Verrill, L., #Iles, I., & Nan, X. (2020). Soda or VitaSoda: How product name influences perceptions of snack food healthfulness and the moderating role of nutrition facts labels. Health Communication, 35, 966-973.

  9. Nan, X., #Daily, K., #Richards, A., Holt, C., Wang, M., Tracy, K., & #Qin, Y. (2019). The role of trust in health information from medical authorities in accepting the HPV vaccine among African American parents. Human Vaccines & Immunotherapeutics, 15, 1723-1731.

  10. #Yang, B. & Nan, X. (2019). Influence of norm-based messages on college students’ binge drinking intentions: Considering norm type, regulatory mode, and level of alcohol consumption. Health Communication, 34, 1711-1720.

  11. Nan, X., #Daily, K., #Richards, A., & Holt, C. (2019). Parental support for HPV vaccination mandates among African Americans: The impact of message framing and consideration of future consequences. Health Communication, 34, 1404-1412.

  12. #Ma, Z., Nan, X., #Qin, Y., & Zhou, P. (2019). Using narrative persuasion to promote positive attitudes toward depression in different cultural contexts. Health Education, 118, 239-249.

  13. #Ma, Z., & Nan, X. (2019). Positive facts, negative stories: Message framing as a moderator of narrative persuasion in anti-smoking communication. Health Communication, 34, 1454-1460.

  14. #Kim, J., & Nan, X. (2019). Temporal framing effects differ for narrative vs. non-narrative messages: The case of promoting HPV vaccination. Communication Research, 46, 401-417.

  15. #Iles, I., Nan, X., #Ma, Z., Feldman, R., Butler, J., Wang, M., & Zhao, X. (2019). Self-affirmation and defensive processing of graphic cigarette warning labels among African Americans. Health Education Journal, 78, 301-314.

  16. #Ma, Z., & Nan, X. (2019). Investigating the interplay of self-construal and independent vs. interdependent self-affirmation. Journal of Health Communication, 24, 293-302.

  17. Nan, X. & #Qin, Y. (2018). How thinking about the future affects our decisions in the present: Effects of time orientation and episodic future thinking on responses to health warning messages. Human Communication Research, 45, 148-168.

  18. Nan, X., #Daily, K., & #Qin, Y. (2018). Relative persuasiveness of gain- vs. loss-framed messages: A review of theoretical perspectives and developing an integrative framework. Review of Communication, 18, 370-390.

  19. #Ma, Z., & Nan, X. (2018). Role of narratives in promoting mental illnesses acceptance. Atlantic Journal of Communication, 26, 196-209.

  20. #Jun, J., & Nan, X. (2018). Determinants of cancer screening disparities among Asian Americans: A systematic review of public health surveys. Journal of Cancer Education, 33, 757-768.

  21. #Ma, Z., & Nan, X. (2018). Friends don't let friends smoke: How story-telling and social distance influence nonsmokers' responses to anti-smoking messages. Health Communication, 33, 887-895. – Featured in CDC’s Health Communication Science Digest

  22. #Kim, J., & Nan, X. (2018). The effects of consideration of future consequences on HPV vaccine-related attitudes and Intentions. Journal of Public Relations, 22, 1-21

  23. #Jun, J., & Nan, X. (2018). Asian Americans’ cancer information seeking, fatalistic belief, and perceived risk: Current status and relationships with cancer prevention and detection behaviors. Journal of Health Disparities Research and Practice, 11, 137-159.

  24. #Jun, J., & Nan, X. (2017). Comparative risk assessment and cessation information seeking among smokeless tobacco users. Addictive Behaviors, 80, 14-21.

  25. #Iles, I., Nan, X., & Verrill, L. (2017). Nutrient content claims: How they impact perceived healthfulness of fortified snack foods and the moderating effects of nutrition facts labels. Health Communication, 33, 1308-1316. – Featured in CDC’s Health Communication Science Digest

  26. #Yang, B., Nan, X., & #Zhao, X. (2017). Persuasiveness of anti-smoking messages: Self-construal and message focus. Health Education, 117, 398-413.

  27. #Futerfas, M., & Nan, X. (2017). Role of humor in the persuasiveness of entertainment narratives on unprotected sexual behavior. Journal of Health Communication, 22, 312-318.

  28. #Iles, I., & Nan, X. (2017). It's no laughing matter: An exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages. Health Marketing Quarterly, 34, 187-201.

  29. Nan, X. (2017). Influence of incidental discrete emotions on health risk perception and persuasion. Health Communication, 32, 721-729.

  30. Nan, X., #Futerfas, M., & #Ma, Z. (2017). Role of narrative perspective and modality in the persuasiveness of public service advertisements promoting HPV vaccination. Health Communication, 32, 320-328. – Featured in CDC’s Health Communication Science Digest

  31. Nan, X., Verrill, L. & #Iles, I. (2017). “As Much Calcium as a Glass of Milk!” Understanding American consumers’ preferences for fortified foods. Journal of Food Products Marketing, 23, 24-41.

  32. Nan, X., Verrill, L. & #Kim, J. (2016). Mapping sources of food safety information for U.S. consumers: Findings from a national survey. Health Communication, 32, 356-365.

  33. #Kim, J., & Nan, X. (2016). Effects of consideration of future consequences and temporal framing on acceptance of the HPV vaccine among young adults. Health Communication, 31, 1089-1096. – Featured in CDC’s Health Communication Science Digest

  34. #Zhao, X., & Nan, X. (2016). Influence of absolute and comparative risk perceptions on cervical cancer screening and the mediating role of cancer worry. Journal of Health Communication, 21, 100-108. 

  35. Nan, X., & Zhao, X. (2016). The mediating role of perceived descriptive and injunctive norms in the effects of media messages on youth smoking. Journal of Health Communication, 21, 56-66.

  36. Nan, X., #Madden, K., #Richards, A., Holt, C., Wang, M., & Tracy, K. (2015). Message framing, perceived susceptibility, and intentions to vaccinate one’s child against HPV among African American parents. Health Communication, 31, 798-805. – Featured in CDC’s Health Communication Science Digest

  37. #Madden, K., Nan, X., & #Briones, R. (2015). Analysis of HPV vaccine information on influential blog sites: A snapshot amid the 2011 Republican presidential primary debates. Atlantic Journal of Communication, 23, 159-177.

  38. #Kim, J., & Nan, X. (2015). Consideration of future consequences and HPV vaccine uptake among young adults. Journal of Health Communication, 20, 1033-1040. – Featured in CDC’s Health Communication Science Digest

  39. Zhao, X., Nan, X., #Iles, I. & #Yang, B. (2015). Temporal framing and consideration of future consequences: Effects on smokers’ and at-risk nonsmokers’ responses to cigarette health warnings. Health Communication, 30, 175-185. 

  40. Nan, X., Zhao, X., #Yang, B., & #Iles, I. (2015). Effectiveness of cigarette warning labels: Exploring the impact of graphics, message framing, and temporal framing. Health Communication, 30, 81-89. – Featured in CDC’s Health Communication Science Digest

  41. Nan, X., & #Madden, K. (2015). Biased assimilation and need for closure: Examining the effects of mixed blogs on vaccine-related beliefs. Journal of Health Communication, 20, 462-471. – Featured in CDC’s Health Communication Science Digest

  42. Nan, X., Dahlstrom, M., #Richards, A., & Rangarajan, S. (2015). Influence of evidence type and narrative type on HPV risk perception and intention to obtain the HPV vaccine. Health Communication, 30, 301-308. – Featured in CDC’s Health Communication Science Digest

  43. #Abril, E. P., #Binder, A., Nan, X., #Nevar, P., & Rojas, H. (2014). Persuasion and affect in the framing of poverty: An experiment on goal framing. Signo y Pensamiento, 33, 51-68.

  44. Zhao, X., Nan, X., #Yang, B., & #Iles, I. (2014). Effect of cigarette warning labels on smokers: The role of graphics, framing, and identity. Health Education, 104, 101-117. – Emerald Literati Network Award for Excellence for Highly Recommended Paper

  45. Nan, X., & #Madden, K. (2014). The role of cultural worldviews and message framing in shaping public opinions toward the HPV vaccination mandate. Human Communication Research, 40, 30-54.

  46. Nan, X., Zhao, X., & #Briones, R. (2014). Parental cancer beliefs and trust in health information from medical authorities as predictors of HPV vaccine acceptability. Journal of Health Communication, 19, 100-114. – Featured in CDC’s Health Communication Science Digest

  47. Nan, X., & #Kim, J. (2014). Predicting H1N1 vaccine uptake and H1N1-related health beliefs: The role of individual difference in consideration of future consequences. Journal of Health Communication, 19, 376-388. 

  48. Nan, X., #Briones, R., #Shen, H., #Jiang, H., & #Zhang, A. (2013). A current appraisal of health- and nutrition-related claims in magazine food advertisements. Journal of Health Communication, 18, 263-277. – Featured in CDC’s Health Communication Science Digest

  49. Nan, X. (2013). Perceived source credibility and advertising persuasiveness: Moderators and psychological processes. Journal of Current Issues and Research in Advertising, 34, 195-211.

  50. Nan, X., & #Madden, K. (2012). HPV vaccine information in the blogosphere: How positive and negative blogs influence vaccine-related risk perceptions, attitudes, and behavioral intentions. Health Communication, 27, 829-836. 

  51. O’Keefe, D., & Nan, X. (2012). The relative persuasiveness of gain- and loss-framed messages for promoting vaccination: A meta-analytic review. Health Communication, 27, 776-783. 

  52. Nan, X., & Zhao, X. (2012). When does self-affirmation reduce biased processing of anti-smoking messages? Communication Studies, 63, 482-497.

  53. Nan, X. (2012). Relative persuasiveness of gain- vs. loss-framed human papillomavirus vaccination messages for the present-minded and future-minded. Human Communication Research, 38, 72-94.

  54. #Madden, K., Nan, X., #Briones, R., & Waks, L. (2012). Sorting through search results: A content analysis of HPV vaccine information online. Vaccine, 30, 3741-3746. – Featured in CDC’s Health Communication Science Digest

  55. Nan, X., Xie, B., & #Madden, K. (2012). Acceptability of the H1N1 vaccine among older adults: The interplay of message framing and perceived vaccine safety and efficacy. Health Communication, 27, 559-568. – Featured in CDC’s Health Communication Science Digest

  56. #Briones, R., Nan, X., #Madden, K., & Waks, L. (2012). When vaccines go viral: An analysis of HPV vaccine coverage on YouTube. Health Communication, 27, 478-485. – Featured in CDC’s Health Communication Science Digest

  57. Nan, X. (2012). Communicating to young adults about HPV vaccination: Consideration of message framing, motivation, and gender. Health Communication, 27, 10-18. 

  58. Nan, X., #Underhill, J., #Jiang, H., #Shen, H., & #Kuch, B. (2012). Risk, efficacy, and seeking of general, breast, and prostate cancer information. Journal of Health Communication, 17, 199-211.  

  59. Nan, X. (2011). Influence of television viewing and sensation seeking on adolescents’ unrealistic perceptions about smoking and smokers: Evidence from a national survey. Mass Communication and Society, 14, 643-665.

  60. Nan, X. (2011). Influence of incidental affect and message framing on persuasion: The case of promoting sun protection behaviors. International Public Health Journal, 3, 111-121. (Reprinted in M. Lemal & J. Merrick (Eds.), Health risk communication. Hauppauge, NY: Nova Science Publishers, 2012.)

  61. Zhao, X., & Nan, X. (2010). Influence of self-affirmation on responses to gain- vs. loss-framed anti-smoking messages. Human Communication Research, 4, 493-511. 

  62. Sar, S., Nan, X., & Myers, J. (2010). The effects of mood on advertising memory and evaluations under a competitive versus non-competitive context. Journal of Current Issues and Research in Advertising, 32, 1-9.

  63. Nan, X., & Zhao, X. (2010). The influence of liking for anti-smoking PSAs on adolescents’ smoking-related behavioral intentions. Health Communication, 25, 459-469.

  64. Nan, X. (2009). Emotional responses to televised PSAs and their influence on persuasion: An investigation of the moderating role of faith in intuition. Communication Studies, 60, 426-442.

  65. Nan, X. (2009). The influence of source credibility on attitude certainty: Exploring the moderating effects of timing of source identification and individual need for cognition. Psychology and Marketing, 26, 321-332.

  66. Nan, X. (2008). The influence of liking for a public service announcement on issue attitude. Communication Research, 35, 503-528.

  67. Nan, X. (2008). The pursuit of self-regulatory goals: How counterfactual thinking influences advertising persuasiveness. Journal of Advertising, 37, 17-27.

  68. Nan, X. (2007). The relative persuasive effect of gain- versus loss-framed messages: Exploring the moderating role of the desirability of end-states. Journalism and Mass Communication Quarterly, 84, 509-524.

  69. Nan, X. (2007). Social distance, framing, and judgment: A construal level perspective. Human Communication Research, 33, 489-514.

  70. Nan, X., & #Heo, K. (2007). Consumer responses to corporate social responsibility initiatives: Examining the role of brand/cause fit in cause-related marketing. Journal of Advertising, 36, 63-74.

  71. Nan, X., Anghelcev, G., Myers, J. R., Sar, S., & Faber, R. J. (2006). What if a website can talk? Exploring the persuasive effects of web-based anthropomorphic agents. Journalism and Mass Communication Quarterly, 83, 615-631. 

  72. Nan, X. (2006). Affective cues and brand extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad. Psychology and Marketing, 23, 597-616.

  73. Nan, X. (2006). Perceptual predictors of global attitude toward advertising: An investigation of both generalized and personalized beliefs. Journal of Current Issues and Research in Advertising, 28, 31-44.

  74. Nan, X., & Faber, R. J. (2004). Advertising theory: Reconceptualizing the building blocks. Marketing Theory, 4, 7-30. – Recommended as a must-read resource on Advertising in Oxford Bibliographies Online

  75. Faber, R. J., Lee, M., & Nan, X. (2004). Advertising and the consumer information environment online. American Behavioral Scientist, 48, 447-466. 

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